Short Answer 
Beverly Hills Polo Club and Ralph Lauren have distinct brand identities, with the former focusing on the Beverly Hills lifestyle and polo, while the latter embodies classic American sophistication. Their product ranges and market positioning further differentiate them; Beverly Hills Polo Club offers accessible apparel and home goods, while Ralph Lauren provides a broader spectrum, catering to various market segments as a premium designer brand.
Step 1: Understand Brand Identity
The differentiation between Beverly Hills Polo Club and Ralph Lauren begins with their distinct brand identities. Beverly Hills Polo Club, established in 1982, is focused on the glamour of the Beverly Hills lifestyle and the sport of polo. In contrast, Ralph Lauren, founded in 1967, embodies classic American style and sophistication, starting with men’s ties and expanding into a comprehensive range of products.
Step 2: Explore Product Range
Both brands offer a variety of products, but they differ significantly in their offerings. Beverly Hills Polo Club provides apparel, accessories, and home furnishings, often at accessible price points. In comparison, Ralph Lauren features a wider spectrum, including:
- Clothing for men, women, and children
- Accessories such as bags and belts
- Fragrances and home furnishings
This diversity allows Ralph Lauren to cater to various market segments, from affordable ranges to high-end luxury items.
Step 3: Assess Market Positioning
Finally, the market positioning of both brands highlights their differences. Beverly Hills Polo Club is positioned as a mainstream brand with a broad appeal, being widely available in department stores. Conversely, Ralph Lauren is recognized as a premium designer brand, symbolizing affluence and exclusivity within the fashion industry. This distinction affects their customer bases and overall brand perception.