Hi, I lead the Customer Support Team for the magazines …

Business Questions

Hi, I lead the Customer Support Team for the magazines category. Since the promotional campaign started, customer inquiries for one vendor have risen significantly. The campaign ended two months ago, but we are still receiving many questions. Can you help us understand why? Below are the vendor’s performance metrics. Thank you, Carlos Henderson. The percentages in the table indicate performance changes from the previous month. Please consider how each metric impacts customer inquiries.

Short Answer

Customer inquiries have consistently increased over the last three months, indicating ongoing issues that need resolution, while the timeliness of shipments has improved but remains negative overall. Furthermore, there are persistent problems with shipment accuracy that contribute to customer confusion and dissatisfaction, necessitating urgent corrective actions.

Step-by-Step Solution

Step 1: Analyze Customer Question Trends

The trend in customer questions shows a consistent increase over the past three months, with rates rising each month. Key statistics include:

  • Month 1: +8%
  • Month 2: +10%
  • Month 3: +12%

This steady rise indicates that customer inquiries are driven by ongoing issues that need addressing, marking a 4% increase from Month 1 to Month 3.

Step 2: Assess Timeliness of Shipments

While there has been a gradual improvement in the percentage of shipments delivered on time, it remains negative overall. The data shows:

  • Month 1: -10%
  • Month 2: -7%
  • Month 3: -5%

Despite the reduction in delays, the continued dissatisfaction from unreliably late shipments likely drives many customer inquiries, emphasizing the need for improvement.

Step 3: Evaluate Shipment Accuracy

Another key issue is the percentage of shipments that are sent incorrectly, which has been problematic. The findings reveal:

  • Month 1: +2%
  • Month 2: +4%
  • Month 3: +4%

The initial increase followed by a plateau indicates persistent problems that can confuse customers and lead to more inquiries. Resolving these inaccuracies is essential for reducing customer questions and enhancing satisfaction.

Related Concepts

Customer Question Trends

The pattern and changes in the frequency or types of questions posed by customers over a specific period, indicating areas of concern or interest

Timeliness Of Shipments

The measurement of how promptly deliveries are made to customers, with negative values indicating delays and frustration among customers

Shipment Accuracy

The assessment of the correctness of the items sent to customers, where inaccuracies can lead to confusion and increased inquiries.

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