Short Answer 
The Super Bowl featured the longest commercial by General Motors, starring Will Ferrell, which combined humor and star power to enhance viewer engagement. These commercials hold significant cultural importance, often generating discussions that rival those about the game itself.
Step 1: Identify the Commercial
The Super Bowl showcased the longest commercial this year, which was produced by General Motors. This ad stood out due to its length and high-profile content. Fans often remember these commercials as they become a significant part of the Super Bowl experience.
Step 2: Recognize the Star Power
The commercial featured popular actor and comedian Will Ferrell, who brought humor and charm to the advertisement. His presence added a layer of entertainment that resonates with viewers. The use of star power in commercials tends to draw attention and enhance engagement.
Step 3: Understand the Cultural Significance
Super Bowl commercials are known for their immense cultural impact and often spark conversations among audiences. People frequently discuss these ads as much as the game itself, with some viewers tuning in primarily for the spectacular and often comedic advertisements. This highlights the importance of marketing during such high-profile events.