Short Answer 
Social-networking sites transform political campaigns by enabling direct communication between candidates and supporters, facilitating real-time discussions and feedback. They aid in rapidly gathering public opinion, allowing candidates to adjust their strategies accordingly, while also enhancing mobilization and information sharing to boost voter engagement and turnout.
Step 1: Direct Interaction with Supporters
Social-networking sites revolutionize political campaigns by facilitating direct communication between candidates and their supporters. Unlike traditional media, such as television or radio, these platforms allow for real-time discussions and feedback. This immediate interaction helps candidates to engage their audience effectively and create a more relatable image.
Step 2: Gathering Public Opinion
One of the key benefits of social media is its ability to gather public opinion rapidly. Candidates can conduct polls, read comments, and analyze shares to understand voter sentiments. This feedback loop allows campaigns to adapt their strategies and messaging to better connect with voters and address their concerns.
Step 3: Mobilization and Information Sharing
Social-networking sites enhance the mobilization of supporters, creating an active community around a candidate. These platforms enable users to share information, rally others, and promote events more efficiently than traditional media. This grassroots effort can significantly impact voter turnout and overall campaign success.