Short Answer 
The BUF gained support in the 1930s by addressing economic hardships caused by the Great Depression, promising economic stability and job opportunities. They also exploited nationalist sentiments, blaming immigrants for economic issues, which resonated with those seeking to protect their identity, ultimately solidifying their influence and support base.
Step 1: Understanding Economic Hardships
The BUF’s rise in support during the 1930s was largely fueled by the severe economic hardships brought on by the Great Depression. This period saw an alarming spike in unemployment and economic instability across Britain. The BUF adeptly recognized the public’s frustration and positioned themselves as the solution, promising economic stability and job opportunities to those struggling to make ends meet.
Step 2: Exploiting Nationalism
In addition to economic promises, the BUF effectively tapped into feelings of nationalism. They were able to garner support by invoking a sense of pride in British identity while simultaneously fostering anti-immigrant sentiment. Their messaging blamed immigrants and minorities for the country’s economic troubles, which resonated with individuals seeking to protect their interests and culture during tough times.
Step 3: Gaining Popular Support
By combining appeals to economic reassurance with potent nationalist themes, the BUF successfully attracted followers who were desperate for change. This dual strategy allowed them to present themselves as champions of the British people, thus solidifying their support base. In this way, the BUF capitalized on the societal fears and uncertainties of the era, increasing their influence among the populace.