Short Answer 
When renting a movie on Amazon Prime, you typically have 48 hours to watch it after starting. You can only view it once during this rental period due to licensing agreements, which are important for content distribution and compensation for studios.
Step 1: Understand the Rental Terms
When you rent a movie on Amazon Prime, it is important to be aware of the rental terms. Typically, you are allowed to rent the movie for a specific time frame, which is generally 48 hours from the time you start watching. This means planning your viewing for that limited window is crucial.
Step 2: One-Time Viewing Policy
The one-time viewing policy is a standard practice when renting movies digitally. This means you can watch the movie only once during the rental period. Once you begin watching, the clock starts, and you will not have the option to replay it without renting it again.
Step 3: Licensing and Compliance
The restrictions on viewing are primarily driven by licensing agreements and content distribution policies. These agreements ensure that studios and distributors are compensated fairly. Therefore, adhering to these rules is important for the sustainability of digital content offerings in platforms like Amazon Prime.