Short Answer 
The concept of logos involves using logical reasoning and factual evidence to persuade an audience, distinct from emotional (pathos) and ethical (ethos) appeals. In Wilson’s passage about pilot whales, he effectively employs logos by incorporating data to support his claims, enhancing credibility and encouraging critical thinking among readers.
Step 1: Understanding Logos
The term logos refers to an appeal to reason and logic used in arguments. It relies on factual evidence and logical reasoning to persuade an audience. This method is different from pathos, which appeals to emotions, and ethos, which relates to ethics. Recognizing these distinctions is crucial in analyzing persuasive writing.
Step 2: Application in the Text
In the passage about pilot whales in New England, the author, Wilson, effectively employs logos by incorporating factual data. He strategically presents specific information to strengthen his argument, demonstrating that his claims are supported by evidence. This approach not only enhances credibility but also helps the audience understand the logic behind his assertions.
Step 3: The Importance of Evidence
Using evidence in arguments is essential for convincing an audience. It serves to:
- Validate claims with irrefutable facts.
- Encourage critical thinking and reasoning among readers.
- Differentiate between emotional appeals and rational discourse.