Short Answer 
Nixon identifies the “silent majority,” referred to as the “forgotten Americans,” creating a connection with those feeling overlooked. He encourages this demographic to participate in the electoral process as their involvement is essential for achieving change and shaping the political landscape.
Nixon’s Identification of the “Silent Majority”
Nixon strategically addresses the group known as the “silent majority” by referring to them as the “forgotten Americans.” This terminology captures the essence of those who feel overlooked or marginalized within the political discourse. By acknowledging their existence, he creates a connection with this demographic, signaling that he understands their struggles and aspirations.
The Call to Action in His Speech
In his acceptance speech, Nixon emphasizes the importance of the upcoming election with the line about a vital question facing Americans. He contrasts the need for a change in leadership against the backdrop of the previous administration’s policies. This call to action encourages the silent majority to make their voices heard by participating in the electoral process to secure a brighter future, which he frames as imperative for their interests.
Mobilizing Support for Change
By positioning himself as the representative of the silent majority, Nixon aims to galvanize support among this crucial voter base. He subtly implies that their participation is essential for altering the political landscape. To rally these voters, he focuses on key points:
- Understanding their concerns and struggles.
- Framing the election as a pivotal moment for change.
- Encouraging action towards a collective voice in democracy.