Short Answer 
The response outlines three steps to overcome status quo bias regarding showerhead usage: first, understanding the bias and its impact on decision-making; second, highlighting the substantial benefits of low-flow showerheads, such as cost savings and environmental advantages; and third, addressing resistance to change by sharing success stories to encourage acceptance of sustainable practices.
Understand Status Quo Bias
The first step is to recognize what status quo bias is and how it affects decision-making. This bias leads individuals to prefer familiar systems and resist change, as they may view it as inconvenient. It’s important to identify how this bias can manifest in households that currently use traditional showerheads, highlighting a resistance to switching to low-flow showerheads despite their benefits.
Highlight the Benefits of Low-Flow Showerheads
The second step involves illustrating the significant benefits of low-flow showerheads, especially in terms of environmental impact and cost savings. These showerheads can save nearly 50% on water bills and help combat water scarcity. By presenting data and practical examples, the argument for using low-flow technology becomes more compelling, challenging reservations rooted in bias.
Challenge the Resistance to Change
The final step is to actively address and counter the *resistance to change* that may stem from status quo bias. This can be done by showcasing success stories or evidence from those who have made the switch and experienced positive outcomes. By focusing on the advantages and reassuring those hesitant to change, the argument for low-flow showerheads is strengthened, promoting acceptance of sustainable practices.